David Gates was right when he said that “a picture paints a thousand words.” And it’s fair to say that at least some of those words, when the picture in question is part of a fashion pictorial, describe a publication’s desired audience. For Elle US that demographic would appear to target the career woman. Remember her? The 80s and 90s dream (or so I’m told) for all women. A dream that upcoming generations simply don’t share. Hence, Elle’s career woman focussed pictorial, featuring model Hilary Rhoda, in their April 2010 issue may not only fail to appeal, it mightn’t even be understood.